Dig Insights - Company Profile | Vettery


Dig Insights


Dig Insights helps agile businesses test their new ideas with more speed and accuracy than ever before. It's the faster, cheaper, and more effective way to do early-stage research.

Headquarters
Toronto, ON
Size
51-200 Employees
Industry
Sales and Marketing

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Description

Dig Insights was founded in 2010 by a small group of senior market researchers.

The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf.

Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.

We believe that quantitative market research should:

1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight

Office locations

Toronto, ON, CA

Tech stack

Application & data
Node.js, React.js, JavaScript, PHP, SQL, Python, AngularJS
Utilities
AWS (Amazon Web Services)

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