Dig Insights was founded in 2010 by a small group of senior market researchers.
The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight